Hugo Boss in switch to Formula E from F1: CEO in magazine

Published 10/11/2017 in Sports

Hugo Boss in switch to Formula E from F1: CEO in magazine

German fashion brand Hugo Boss will end its motorsport tie-up with Formula One from next year to move into Formula E, Chief Executive Mark Langer told German weekly Focus.

FRANKFURT (Reuters) – German fashion brand Hugo Boss will end its motorsport tie-up with Formula One from next year to move into Formula E, Chief Executive Mark Langer told German weekly Focus.

Hugo Boss has been partnered with the Mercedes-AMG Petronas F1 team since 2015, when it ended a decades-long association with McLaren.

&ldquo-Of course Formula One is the top class of motor racing, but Formula E is more innovative and sustainable,&rdquo- the magazine quoted Langer as saying.

&ldquo-The engines, the races in major cities, that&rsquo-s something a younger audience likes, which offers new opportunities.&rdquo-

Langer said the cost of sponsorship did not play a role in the decision to switch.

&ldquo-After many years in Formula One, really since (German racing driver) Jochen Mass in the Seventies, we have been thinking what is the next thing?&rdquo- Langer told Focus.

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