Advertising and Marketing (TRBC)

J&J unit ends hepatitis C drug development in crowded market

J&J unit ends hepatitis C drug development in crowded market

Published 11/09/2017

Janssen Sciences Ireland UC, a unit of Johnson & Johnson, said it would discontinue further development of its hepatitis C research, citing increased availability of a number of effective hepatitis C therapies. [more…]

U.S. may need new law to address Russian ad buys on Facebook: senator

U.S. may need new law to address Russian ad buys on Facebook: senator

Published 08/09/2017

U.S. legislation may be needed to require social media companies to disclose more about how their platforms are used for political advertising, a senior Democratic lawmaker said on Thursday, after new signs of Russian efforts to influence the 2016 election. [more…]

`Smart vest` turns stray dogs into Thailand`s street guardians

`Smart vest` turns stray dogs into Thailand`s street guardians

Published 01/09/2017

An advertising agency in Thailand has developed a "smart vest" that potentially could turn stray dogs into guardians of Bangkok's streets and alleyways. [more…]

Nestle defends `Kit Kat` campaign against Atari `Breakout` lawsuit

Nestle defends `Kit Kat` campaign against Atari `Breakout` lawsuit

Published 18/08/2017

Nestle SA (NESN.S) on Friday paddled back claims in a new lawsuit in which Atari SA (ATAR.PA) accused the Swiss food company of pilfering its classic 1970s video game "Breakout" to help sell Kit Kat chocolate-covered wafer bars. [more…]

President Trump`s reelection campaign releases television ad

President Trump`s reelection campaign releases television ad

Published 13/08/2017

U.S. President Donald Trump's reelection campaign released its first television advertisement on Sunday, a 30-second spot that attacks Democrats and touts the accomplishments of his first seven months in office. [more…]

No bad behavior please: Grammys cleans up act to meet China demands

No bad behavior please: Grammys cleans up act to meet China demands

Published 04/08/2017

The Grammys is looking to break into China, but it will have to do so without the help of some of its top stars - Justin Bieber and Lady Gaga among others - after it pledged to bring only well-behaved artists to meet Chinese censors' demands. [more…]

Pandora Media`s revenue beats on advertising boost

Pandora Media`s revenue beats on advertising boost

Published 31/07/2017

A person holds a smart phone with the Pandora app showing in New York U.S., June 9, 2017.

Pandora Media Inc reported better-than-expected quarterly revenue as advertisers spent more on the online music streaming service amid stiff competition.

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Drawing in the customers in Mogadishu

Drawing in the customers in Mogadishu

Published 24/07/2017

A mural on a shop front illustrates electrical appliances in Wabari district of Mogadishu, Somalia, June 8, 2017.

A collection of yawing mouths and extracted teeth, booming stereo speakers and colorful hookah pipes adorn shop fronts in Somalia, a colorful contrast to the airbrushed artworks of big business.

[more…]

Fox Sports dismisses president of national networks

Fox Sports dismisses president of national networks

Published 03/07/2017

Fox Sports fired Jamie Horowitz, its president of national networks, on Monday, according to a memo sent to employees, which provided no reasons for the dismissal but did emphasize the importance of "professional conduct."

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Australia`s Fairfax ends talks with PE suitors without formal bid

Australia`s Fairfax ends talks with PE suitors without formal bid

Published 03/07/2017

FILE PHOTO: People walk outside the Fairfax Media headquarters building in Sydney, Australia, May 3, 2017. REUTERS/Jason Reed

Australian newspaper publisher Fairfax Media Ltd said two private equity firms withdrew from rival takeover bids worth up to A$2.9 billion ($2.2 billion), leaving it to proceed with demerger plans and sending its shares sharply lower.

[more…]