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Excitement over Threads fades but users return to app
Facebook founder Mark Zuckerberg expresses pride in the launch of his new social media app. More »
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Facebook lifts block on pro-Biden ad, citing ‘enforcement error’
SAN FRANCISCO (Reuters) – Facebook Inc (FB.O) said on Monday it had erred in blocking a pro-Biden ad submitted by Democratic political action committee Priorities USA, after initially telling the group the video violated its policy against “sensational” conten... More »
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U.S. tells cannabis companies not to advertise disease treatments…
WASHINGTON (Reuters) – The top U.S. consumer and trade regulator said on Tuesday it had warned three companies selling products infused with cannabidiol that it was illegal to advertise that such products could fight disease without providing credible scientif... More »
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Comcast partners with Charter, Cox to advance targeted advertising
(Reuters) – U.S. cable provider Comcast Corp on Tuesday launched a program to further develop an advertising strategy that better targets audiences, as the TV industry looks to lure more advertisers away from digital players like Facebook Inc and Alphabet Inc’... More »
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New Zealand firms consider pulling ads from social media after mass…
MELBOURNE/SYDNEY (Reuters) – Some New Zealand companies are weighing whether to advertise on social media, as two industry groups urged them not to in the wake of last week’s mass shooting in Christchurch that was livestreamed on Facebook and redistributed on ... More »
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J&J becomes first drugmaker to add prices to television ads
CHICAGO (Reuters) – Johnson & Johnson said on Thursday it will start adding the price of its medicines to television commercials by next month, becoming the first drugmaker to heed a call by U.S. President Donald Trump for price transparency of drugs advertise... More »
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Facebook, in reversal, to publish cache of political ads
Facebook Inc (FB.O) announced a plan to increase transparency about its role in political advertising on Friday, ahead of congressional hearings next week on social media companies and Russia's meddling in last year's U.S. presidential election. More »
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Facebook says 10 million U.S. users saw Russia-linked ads
Some 10 million people in the United States saw politically divisive ads on Facebook that the company said were purchased in Russia in the months before and after last year's U.S. presidential election, Facebook said on Monday. More »
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Facebook says about 10 million U.S. users viewed Russian-sponsored ads
Facebook Inc said that about 10 million individuals in the United States had viewed Russian ads that it had shared with the U.S. Congress on Monday. More »
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O`Reilly`s ratings stay strong despite sexual harassment claims
FILE PHOTO – Fox News Channel host Bill O’Reilly poses on the set of his show ”The O’Reilly Factor” in New York March 17, 2015. REUTERS/Brendan McDermid/File Photo Embattled Fox News TV anchor Bill O’Reilly maintained strong viewership ratings ahead of his two... More »
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NBCUniversal slightly ahead of Sochi for 2018 Winter Olympics ad sales
The NBC and Comcast logo are displayed on top of 30 Rockefeller Plaza, formerly known as the GE building, in midtown Manhattan in New York July 1, 2015. REUTERS/Brendan McDermid/File Photo Comcast Corp’s NBCUniversal is pacing ahead in the amount of advertisin... More »
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Online advertisers sign up to better standards
A broad coalition of advertising trade groups, ad buyers and sellers from Western Europe and the United States have urged the industry to stop using annoying online marketing formats that have fuelled the rapid rise of ad-blockers. More »
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Snapchat 2017 ad revenue forecast trimmed to $770 million: eMarketer
The logo of messaging app Snapchat is seen at a booth at TechFair LA, a technology job fair, in Los Angeles, California, U.S., January 26, 2017. REUTERS/Lucy Nicholson The 2017 advertising revenue forecast for Snap Inc’s Snapchat has been trimmed by $30 millio... More »
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Saint Laurent told to modify ad campaign after uproar in France
Activists hold placards which read ‘Sexist’ during a demonstration in front of a Yves Saint Laurent shop in Paris, France, March 7, 2017. REUTERS/Philippe Wojazer France’s advertising watchdog on Monday said it had asked French fashion house Yves Saint Laurent... More »
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Super Bowl ads score eyeballs with political football
A scene from Budweiser’s Super Bowl commercial ”Born the Hard Way.” REUTERS/Courtesy Amheuser-Busch With Americans’ attention more finely tuned to the political climate under U.S. President Donald Trump, brands that dove headfirst into that conversation genera... More »
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Social media ads to hit $50 billion by 2019 -Zenith
The amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday. More »
Teens most drawn to e-cigarettes by online ads
(Reuters Health) – While many forms of e-cigarette advertising increase the odds that teens will try the devices, a new U.S. study suggests that this generation of digital natives is most enticed by promotions they see online. Big U.S. tobacco companies are al... More »
In record year for political ads, media buyers see tight market
Media buyers expect record political ad spending driven by the U.S. presidential race will create a tight market for advertisers and drive up rates. Super PACs, which rose to prominence after a landmark U.S. Supreme Court campaign finance decision in 2010, are... More »
Marketers use of mobile phone data erodes consumers’ trust – survey
BARCELONA Most consumers feel they lack control over personal information on their phones, are suspicious of attempts to use it for marketing appeals and many think the problem is getting worse, a survey in major countries of the world has found. The findings ... More »
Global ad spend to rise 4.7 percent in 2016: ZenithOptimedia
LONDON Global spending on advertising will accelerate to 4.7 percent next year, helped by the United States presidential elections, the summer Olympics and the UEFA soccer championship in Europe, ZenithOptimedia said on Monday. The ad trend forecaster, which i... More »
Snapchat’s lackluster ad business threatens $16 billion valuation
SAN FRANCISCO Snapchat, maker of a free mobile app that lets users send videos and messages that disappear in seconds, is struggling to gain traction with advertisers, fuelling investor concern that its $16 billion valuation isn’t justified by a business that ... More »
As Argentina struggles, TV ad producers flock to Chile
SANTIAGO When the creators of an elaborate 2013 Cadillac commercial began to scout for shooting locations three years ago, they began in Argentina, where varied landscapes and creative talent had long attracted ad producers. But when it came time to import the... More »
