Tag

#YOUTH

Home » YOUTH

4 posts
Bookmark?Remove?

IOC hopes to remain relevant with Tokyo’s ‘urban festival’

TOKYO (Reuters) – The International Olympic Committee (IOC) hopes that Tokyo 2020’s “urban festival”, which will offer fans the chance to try out Olympic sports, will help the governing body remain relevant and increase long-term youth engagement with the Game... More »

Mobile key to growth, Sorrell tells IOC

KUALA LUMPUR Olympic chiefs must pump more content to mobile devices, and extend the allure of the Games outside its 17-day window to stay relevant to young people, marketing guru Martin Sorrell said on Sunday. “You need to evolve to new consumption behaviors ... More »