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What’s Zelle? Banks hope commercials get customers to notice the app

NEW YORK (Reuters) – Big U.S. banks are spending millions of dollars to promote Zelle, their digital payment service, by running commercials on major sports games and entertainment shows, as well as a YouTube campaign painting the app as simple and ubiquitous.... More »

U.S. banks move to broaden reach of Zelle instant payments app

A consortium of U.S. banks is taking another step next week to attract a critical mass of users to their Zelle network, a rival to PayPal's Venmo for handling instant payments between individuals with smartphones. More »

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