The Economic Development Coalition of Southwest Indiana and The Chamber of Commerce of Southwest Indiana were recently named 2012 Gold Winners of the international MarCom Awards for the collaboratively created “Southwest Indiana: The New Business Hotspot” television commercial.
The 60-second commercial, produced by Evansville-based Oswald Communications, premiered in June during the United Leasing Championship at Victoria National Golf Club, an official event of the PGA’s Web.com Tour that was televised on the Golf Channel to 4.5 million viewers in more than 175 countries. Three additional commercials were also created focusing on education, health care and quality of place.
More than 6,000 entries for the 2012 MarCom Awards were received from throughout the United States, Canada and other countries. The Coalition and the Chamber were the only recipients from Indiana to receive an award for the TV (Broadcast & Cable)/Single Spot category.
As a creative competition administered and judged by the Association of Marketing and Communication Professionals, the MarCom Awards are designed to spotlight individuals or companies involved in the concept, writing, or design or marketing communication pieces, including print, visual, audio and web material.
The internationally televised commercial spotlights Southwest Indiana’s quality workforce, high-level education, advanced technology, solid financial foundation and the region’s access to intermodal transportation systems.
With cameos from Norm Bafunno, president of Toyota Motor Manufacturing Indiana, and Bob Jones, president and CEO of Evansville-based Old National Bancorp, the award-winning spot solidifies businesses’ commitment to Southwest Indiana. The commercial may be viewed at www.youtube.com/southwestin.