NEW YORK/TOKYO (Reuters) – The Apple Watch launched quietly around the world on Friday without the usual frenzy or fanfare for an Apple Inc rollout, as a handful of boutiques in major cities like Tokyo and Paris sold the timepiece – but not for purchase at its own stores.
Shops included The Corner in Berlin, Colette in Paris, Maxfield in Los Angeles and Dover Street Market in Tokyo and London. Apple courted the outlets to promote the watch as a fashion item rather than just another techie gizmo.
The watch has been on display in Apple stores since April 10, when it became available for preorder. Customers began receiving the smartwatch on Friday, though there were delays to June or later as Chief Executive Officer Tim Cook’s first product has drawn more demand than expected.
Paired with an iPhone, the watch allows users to check email, listen to music and make phone calls. It also tracks a person’s health, for instance by monitoring heartbeats or tracking calories burned during a workout.
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