SYDNEY (Reuters) – Australia’s industry body for market research launched a review on Monday into how opinion pollsters had wrongly predicted an opposition victory in Saturday’s general election.
“We will be conducting a review of the election polls, and particularly the methodology and sampling practices undertaken, with a view to working out why did they all call it incorrectly,” Craig Young, president of the Association of Market and Social Research Organisations, told Reuters.
“We need to re-establish public confidence in the usefulness and credibility of polling.”
The ruling conservative coalition defied forecasts to be re-elected on Saturday in what Prime Minister Scott Morrison called a political miracle.
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