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JPMorgan’s Dimon taking customer pricing hints from Amazon

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FILE PHOTO – Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co. speaks during the Milken Institute Global Conference in Beverly Hills, California, U.S. on May 1, 2017. REUTERS/Mike Blake/File Photo

NEW YORK (Reuters) – JPMorgan Chase & Co (JPM.N) expects to offer more price discounts to its banking customers who buy multiple products, similar to the way Amazon.com gives extras to its Prime subscribers, chief executive Jamie Dimon said on Thursday.

“You are going to see more relationship pricing,” Dimon said on a Wells Fargo & Co webcast for its clients. “We give you more if you are at different levels and tiers,” he said – for example, some free stock trades. “We may test different types of things.”

Like others in the banking industry, JPMorgan gives discounts on mortgages to clients with money at the bank. It has also given rewards from its credit card program to mortgage borrowers.

After questions about gender relations, Dimon, who has recently promoted women to make up half of the bank’s operating committee, said some employees have asked him how to respond to inappropriate behavior by clients.

He said he advised them to “tell the client don’t touch me again…Be willing to fight. Be willing to fight back.”

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